
Owners / Coaches
Jay & Kendra
Jay and Kendra Tercall are the husband-and-wife team behind Formula Cheer, built on a shared passion for coaching and helping young athletes develop both their skills and love for the sport. They met while coaching all levels of gymnastics — including competitive teams — and specializing in tumbling, a connection that led to both marriage and the dream of opening their own cheer and tumbling gym.
Jay began gymnastics at age 5 and went on to compete through college at Northern Illinois University. He now leads many of the tumbling classes at Formula and brings decades of experience, energy, and technical skill to the floor. Jay also has an extensive background in coaching competitive gymnastics.
Kendra started cheerleading at age 6 and was a 4-year varsity flyer for Wauconda High School. She has coached both recreational and competitive gymnastics and now leads several elite cheer teams at Formula. Her coaching style blends discipline, encouragement, and deep knowledge of the sport.
Together, they've built a gym focused on strong fundamentals, positive culture, and a sense of family. Outside the gym, they're parents to their son Brady and two golden doodles, Kip and Theo.






